Awaken and illuminate platinum, blonde and grey hair with this ultra-moisturising shampoo featuring our exclusive Violet Botanical Complex and Supreme Colour Blast Technology. Eliminates unwanted brassy yellow tones while hydrating for improved manageability, shine and long-lasting colour retention.

Eliminate brassy and yellow tones and illuminate platinum, blonde and grey hair with our tone-enhancing Violet Botanical Complex.
Supreme Colour Blast Technology provides long-lasting colour retention.
Rich-textured and sulphate-free, gentle cleansing formula.
Ultra-moisturizing to leave hair touchably soft and smooth with improved manageability.

Key Active Ingredients:

1. Violet Botanical Complex, with Blueberries, Purple Carrots and Purple Sweet Potatoes, neutralizes unwanted brassy and yellow tones and illuminates highlights while nourishing and softening.

2. Supreme Colour Blast Technology, with Sunflower Seed Extract and Quinoa Protein, preserves the vibrancy and longevity of your colour while helping to protect from external damage for maximum colour vitality.

Ingredients: Aqua (Water/Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Cocamide MIPA, PEG-120 Methyl Glucose Dioleate, Fragrance/Parfum, Sodium Chloride, Glycerin, Vaccinium Angustifolium (Blueberry) Fruit Extract, Ipomoea Batatas (Purple Sweet Potato) Root Extract, Daucus Carota Sativa (Purple Carrot) Extract, Glycol Distearate, Polyquaternium-7, Polyquaternium-10, Salvia Hispanica (Chia) Seed Extract, Saccharomyces Cerevisiae (Brewer's Yeast) Extract, Leuconostoc/Radish Root Ferment Filtrate, Olea Europaea (Olive) Fruit Extract, Malpighia Glabra (Acerola) Fruit Extract, Persea Gratissima (Avocado) Oil, Polysilicone-15, Helianthus Annuus (Sunflower) Seed Extract, Hydrolyzed Quinoa, Polyquaternium-113, Phenoxyethanol, Maltodextrin, Propylene Glycol, Butylene Glycol, Trisodium Ethylenediamine Disuccinate, Citric Acid, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Iodopropynyl Butylcarbamate, Methylchloroisothiazolinone, Methylisothiazolinone, Caprylyl Glycol, Ext. Violet 2/CI 60730.

How to Use: Apply to wet hair, massage gently and rinse. Use with Cool Blonde Toning Conditioner for best results.

Cool Blonde Toning Shampoo

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