Be Botanically Bold...

Innovative color-toning formula with naturally intense purple-red pigments deliver the most natural-looking and long lasting color-correction for brilliantly blonde hair.

Formulated with the Exclusive Violet Botanical Complex

Blueberries, Purple Sweet Potatoes and Purple Carrots, packed with magnified amounts of beta-carotene, lycopene and lutein -- much higher than their pale counterparts -- are uniquely chosen to deliver both color-corrective benefits and rich nutritional supplementation. Mega doses of beta-carotene supports fiber strength and collagen integrity that keeps hair supple and resistant to breakage, especially important for color-treated hair.

- Awakens & illuminates highlights in platinum & blonde hair

- Helps to eliminate unwanted yellow/brassy tones

- Deeply conditions hair for improved manageability, elasticity and damage resistance

- Restores moisture balance for lasting color retention

Use as a system with Cool Blonde Shampoo 1-2 times weekly.

Cool Blonde Conditioner 1000mL