Day 3 - London Collections: Men's SS18 Chalayan

June 11, 2017

Backstage at London Fashion Week Men’s Chalayan SS18 show with International Artistic Director Chie Sato and the label.m Session Team using the award-winning professional haircare range label.m 
 
The Collection

The ‘Momentum’ collection is an emphasis on sportswear, street culture and the idea of emulating digital communication. Sports references within the collection are contradicted by jacquards and prints of leaves to create a sense of charm and timelessness.
 
The Hair 
The hair complimented the sporty collection, with a classic slicked back look with a 90s punk edge. This was done by creating movement and texture using both label.m and label.men products.
 
Get the Look

1.    Prep by spraying label.m Thickening Tonic throughout the hair and            comb through using the label.m Wide Tooth Comb
2.    Separate the hair using label.m Silver Clips to add height and set              using the label.m Magic Diffuser
3.    For additional shine, add label.m Hold & Gloss Spray
4.    Take the clips out and apply label.m Gel through the hair for the final        look

Products

label.men Thickening Tonic
label.m Hold & Gloss Spray
label.m Gel
 
The Session Kit
label.m Wide Tooth Comb
label.m Magic Diffuser
 
 
Hair styling by label.m Session Team using label.m Professional Haircare
 
label.m Professional Haircare is available in all label.m, essensuals and label.m concept salons worldwide and online at labelmusa.com