Be Botanically Bold...
Innovative color-toning formula with naturally intense purple-red pigments deliver the most natural-looking and long lasting color-correction for brilliantly blonde hair.
Formulated with the Exclusive Violet Botanical Complex
Blueberries, Purple Sweet Potatoes and Purple Carrots, packed with magnified amounts of beta-carotene, lycopene and lutein -- much higher than their pale counterparts -- are uniquely chosen to deliver both color-corrective benefits and rich nutritional supplementation. Mega doses of beta-carotene supports fiber strength and collagen integrity that keeps hair supple and resistant to breakage, especially important for
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