Day 1 - London Collections: Men AW17 E. Tautz
Posted on 07 January 2017
January 7, 2017
For his latest collection, Patrick Grant, Creative Director of E.tautz, drew inspiration from Peter Mitchell’s ‘Some Thing Means Everything to Somebody’ photography series, which featured images of scarecrows isolated in fields across the UK.
The collection captured the loose and disheveled nature of these scare-crow images, featuring baggy trousers and loose fitting shirts.
Using the 'scare-crow concept' as a springboard, Kevin Luchmun, International Artistic Director and the label.m Session Team styled soft and bouncy waves that had plenty of volume and natural texture. As the models' took the catwalk, they were seen with hair that had seemingly been rained on and blown in the wind.
Get the Look/Step by Step:
Step 1: Work label.men Thickening Tonic throughout the hair.
Step 2: Diffuse with the label.m Magic Diffuser and work the hair upwards to create natural movement and volume.
Step 3: Set hair with a blast of cold air using the label.m Tourmaline Dryer
Step 4: Apply label.men Grooming Cream to create structure, scrunch within the hair to incorporate natural texture. Blast through with cold air again to set.
label.men Grooming Cream
label.men Thickening Tonic
label.m Magic Diffuser
Hairstyling by label.m Session Team using label.m Professional Haircare. Available at label.m Concept and essensuals salons globally, as well as online at www.labelmusa.com
Follow all the latest backstage news for LFW at labelmusa.