Day 1 - London Collections: Men SS17 House of Holland

Posted on 10 June 2016

June 10, 2016

Rave Culture – House of Holland
Kevin Luchmun creates a hair look reminiscent of 1980’s rave culture at House of Holland SS17

The Hair
“The collection is heavily based around rave and music culture so I wanted to create a ‘lived in’ hair look to capture this gritty narrative”
Kevin Luchmun – label.m International Artistic Team

The Collection
Devastated that he missed out on the halcyon days of the Hacienda, Designer Henry Holland is recreating one of the country’s most magical club scenes for his Season 3 Menswear presentation.
Satirical flyer artwork and archive imagery from the North’s most iconic club, create the graphics for the collection. A succinct capsule selection of dance floor must haves, inspired by then but perfect for now.
Hand embellished, embroidered denim and suiting is part of the collaboration with embroidery artist Scott Ramsey Kyle. Nothing but Good Vibes.
“For my menswear season 3 collection I looked to the height of the Haciendas reign over Manchester and the rave culture that it lead throughout the UK. Good vibes and even better clothes!” Henry Holland 

Get the Look

Step 1: Apply label.m Grooming Cream throughout the hair and blow dry forward
Step 2: Now section the hair and straighten using label.m Titanium Pro-50 Styling Iron
Step 3: Using Sculpting Pomade, rub the product in your hands and apply liberally
Step 4: Lastly, comb the hair forward using the label.m Detangling Comb and spray label.m Hold & Gloss to finish.

The Products
label.m Grooming Cream Sculpting Pomade

label.m Hold & Gloss

The Kit

label.m Detangling Comb

Credit Info: Hair styling by label.m Session Team using Professional Haircare.

Hairstyling by label.m Session Team using label.m Professional Haircare.  Available at label.m Concept and essensuals salons globally, as well as online at

Follow all the latest backstage news for LFW at labelmusa.

Join our Mailing List

Sign up to receive our email updates

Search our store

Liquid error (layout/theme line 502): Could not find asset snippets/spurit_uev-theme-snippet.liquid