Day 1 - London Collections: Men's SS18 BODYBOUND

Posted on 21 May 2020

June 9, 2017

Backstage at London Fashion Week Men’s BODYBOUND SS18 presentation headed by International Artistic Director Philipp Haug and the label.m Session Team using the award-winning professional haircare range label.m 
BODYBOUND created its collection around an unlikely symbol of rebellion - the flower which coincides with the 50th anniversary of the Summer of Love and ‘Flower Power’ revolution.

‘Flower Revolutions’ have long been the precursor to the fall of dictators and political transformation. Objects associated with political action and state violence are subverted with delicate fabrics, elaborate motifs and ornate textiles. This season BODYBOUND brings together an irreverent nostalgia and rebellious energy.

The Collection

We Shall Not Wilt’ is a collection inspired: by protest marches, anti-war slogans and flower power movements.

The Hair 

Hair reflects the collection motif using the late 60s and 70s as inspiration. Lots of movement, easy and not too neat - think a young Mick Jagger.
Get the Look

  1. Apply label.m Volume Mousse to the surface of the hair
  2. Create some movement by wrap drying hair from side to side using the label.m Cushion Brush 
  3. Focusing on the front area of hair, brush fringe forward and separate slightly with fingers
  4. Once style is set, lightly work in best selling label.m Matt Paste on the roots to encourage separation


label.m Volume Mousse

label.m Matt Paste
Session Kit 

Cushion Brush 

Art Team Top Tip 
If you don’t have a fringe for this look not a problem, take a small section from the top and brush forward to create one.

Hairstyling by TONI&GUY Session Team using label.m Professional Haircare
label.m Professional Haircare is available in all label.m, essensuals and label.m Concept salons worldwide and online at

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