Day 2 - London Collections: Men's SS18 Daniel Fletcher

Posted on 18 August 2017

June 10, 2017

International Artistic Director Daniele De Angelis and the label.m Session Team using the award-winning professional haircare range label.m backstage at London Fashion Week MenDaniel W Fletcher SS18 presentation.

The Collection

Daniel w. Fletcher and team were inspired by images from the 70’s, in particular those of The Rolling Stones. Combined with a retro sportswear theme, the collection featured block colours and minimalistic clothing. 

The Hair 

Taking its cue from old-school sportswear influence, the hair remained minimal, but gave off the appearance of being sweaty - resembling a gentleman in the gym. Daniele and the session team, worked with the models’ natural curls and length to create a diverse range of looks.
Get the Look

1.    Apply the Thickening Tonic and using your fingers, brush through away from the face.
2.    Using the label.m Small Round Brush, blow dry the hair away from the face to create  a smooth surface.
3.    Apply label.m Souffle bit by bit and comb through using a label.m Wide Tooth Comb
4.    Finish with the label.m Hairspray and smooth down with hands
The Products Thickening Tonic, label.m Volume Mousse,

label.m Souffle

Product Thickening Tonic 
label.m Souffle 
label.m Hairspray
label.m Volume Mousse

Session Kit

label.m Wide Tooth Comb
Small Round Brush
Hair styling by label.m Session Team using label.m Professional Haircare
label.m Professional Haircare is available in all label.m, essensuals and label.m Concept salons worldwide and online at

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