Day 2 - London Collections: Men's SS18 John Smedley

Posted on 18 August 2017

June 10, 2017

Backstage at London Fashion Week Men’s John Smedley SS18 presentation with International Artistic Director Cos Sakkas and the label.m Session Team using the award-winning professional haircare range label.m 

The Collection 
Precision; The state or quality of being precise.
Accuracy; Exactness: To arrive at an estimate with precision.
Fluidity; The quality or state of being fluid. The ability of a substance to flow
This season the brand introduces ‘Precision/Fluidity’, a collection filled with firsts and new design development, yet remaining true to the brand's heritage. 

Everyday items have been carefully edited to their essential form and function, freed from distractions to focus on what is important. Shapes and materials are finely tuned for the perfect balance of aesthetic appeal and practical simplicity.

The combination of high concept and low maintenance gives this collection a sense of sustainability, communicating both the extended lifecycle of the object, and the considered style of the owner. 
The Hair 

The hair  was both understated and typically British. Featuring both men and women, the hair remained gender-neutral working with the model’s individual hairstyle. Cos Sakkas and  team created movement and texture for those with short hair, and two girls rocked glam ponytails.
Get the Look

1.    Apply the label.m Volume Mousse onto dry hair to create texture and a foundation base
2.    Blast through hair using the a hairdryer. 
3.    Using your hands, work the Deconstructor throughout the mid lengths to the ends to enhance the separation and create a natural shine
4.    Finish using new label.m Weightless Hairspray

label.m Volume Mousse
label Weightless Hairspray Deconstructor
label.m Hold & Gloss

Session Kit 
label.m Grooming Brush
label.m Pintail Comb
Hairstyling by label.m Session Team using label.m Professional Haircare
label.m Professional Haircare is available in all label.m, essensuals and label.m Concept salons worldwide as well as

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