Day 2 - London Collections: Men's SS18 What We Wear

Posted on 18 August 2017

June 10, 2017

International Artistic Director Dexter Johnson and the label.m Session Team using the award-winning professional haircare range label.m backstage at London Fashion Week Mens What We Wear SS18 presentation.
The Collection

Moving on from its inaugural runway debut in January 2017, the What We Wear team unveiled its second contemporary collection titled “Bring Your Game” with an interactive presentation.

Channelling their love of sport, the creative group at WWW presented the collection on a custom-built basketball half-court. The kinetic and physically engaging environment showcased the versatility and technical beauty of the garments.  
The Hair 

As versatile as the pieces, the group of models were made up of individuals from various backgrounds. Dexter and the team incorporated subtle touches by: clippering, shaping and finishing hair in a way which enhanced the natural texture of each person’s hair.
Get the Look

1.    Prep by spraying hair down
2.    Apply label.m Hold & Gloss Spray and roughly dry the hair to work           the product in
3.    Continue layering and drying in until hair takes on a waxy texture
4.    Finish with Deconstructor to encourage separation

label.m Hold & Gloss Spray Deconstructor

Hairstyling by label.m Session Team using label.m Professional Haircare
label.m Professional Haircare is available in all label.m, essensuals and label.m concept salons worldwide and online at

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