Day 1 - London Fashion Week SS17 Barrus

Posted on 16 September 2016

September 16, 2016

Ready-to-wear twists for BARRUS
Rachel Bartlett creates an effortlessly undone look at Barrus SS17

The Hair
“The ready to wear collection takes on an effortless and undone look and so it was important not to tong or blow dry the hair, leaving it too stiff or lacking movement”
Rachel Bartlett, Artistic Director, label.m

The Collection
Embellishments, feminine colours and relaxed silhouettes were the stand out features of the Barrus SS17 collection. The hair look complements the collection with its romantic and grown up feel, and the ready-to-wear styles were effortless. The whole look came together feeling sophisticatedly girlish and fresh.
“In February, we took inspiration from the ancient art of marbling- a traditional example of the Middle East coming to the West. This season, we are drawing inspiration from marbling again but combined with the art of Gustav Klimt. East has got even closer to the West!”  Barrus, Designers
Get the Look
Step 1: Apply label.m Sea Salt Spray to dry hair creating root lift with your fingers and a label.m Tourmaline Hairdryer
Step 2: Loosely braid 3-strand braids into three sections and apply the heat from the label.m Styling Irons. Release the braids.
Step 3: Section off the mid band of the head shape with label.m Sectioning Clips, and place two twists that sit next to each other at the back of the head.
Step 4: Release the texture throughout the top.
Step 5: Use sectioning clips and apply more label.m Sea Salt Spray and dry with cold air and the label.m Diffuser
Step 6: Throughout the back of the head, create a visual pattern, use the label.m U-pins to place the hair into the centre. Use label.m Hairspray to seal the style.

The Products
label.m Sea Salt Spray
label.m Hairspray
The Kit
label.m Diffuser
label.m Sectioning Clips

Hairstyling by label.m Session Team using label.m Professional Haircare.  Available at label.m Concept and essensuals salons globally, as well as online at

Follow all the latest backstage news for LFW at labelmusa.

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