Day 1 - London Fashion Week SS17 Elle B Zhou

Posted on 16 September 2016

September 16, 2016

70’s Textures and Bouncy Volume Elle B Zhou
Efi Davies creates a tamed and neatly parted version of the traditional high-volume curls at Elle B Zhou, SS17

The Hair
“It was important to maintain the fluffy textures of the 70’s era whilst keeping the hair big and bold to be in keeping with the look and feel of the heavily printed collection”
The Collection
The inspiration behind the larger-than-life look was Elle’s beloved Grandma and a rerun of the flamboyant 70’s. It was this era which Efi Davies, International Artistic Director at TONI&GUY, channelled into the hair look. The statement prints have been amplified with big hair which is fluffy and unstructured. The 70’s feel is enhanced with a strong and sleek parting, and big texture just above the cheek bone area.
 “The inspiration behind my SS17 collection was my grandmother and she always took caring for her hair very seriously. Her statement look during the 70’s was a bold and bouncy curl, always very big. It was important to me to incorporate her fun sense of style into the garments- big, fun statements of style with a 70’s vibe.”
Elle B Zhou, Designer
Get the Look
Step 1: Start with natural, dry hair and wet down vertical sections using label.m Hairspray
Step 2: Figure-of-eight the length of the hair around the ends of a coat hanger
Step 3: Use a label.m Titanium Pro-50 Styling Iron to heat and seal the figure-of-eights into an unruly zigzag effect.
Step 4: Remove the coat hanger ends and brush through the length of the hair with label.m Dry Shampoo and a label.m Grooming Brush for beautiful, dry and fluffy texture
Step 5: Spray label.m Texturising Volume Spray throughout the ends of hair to boost texture and body. Use label.m Shine Mist on the roots to add the sheen and gloss of the 70’s era.

The Products
label.m Texturising Volume Spray
label.m Dry Shampoo
label.m Hairspray
label.m Shine Mist
The Kit
label.m Grooming Brush

Hairstyling by label.m Session Team using label.m Professional Haircare.  Available at label.m Concept and essensuals salons globally, as well as online at

Follow all the latest backstage news for LFW at labelmusa.

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