Day 1 - London Fashion Week SS17 Pam Hogg

Posted on 16 September 2016

September 16, 2016

‘Great Expectations’ for Pam Hogg’s powder shades and Barbarella inspired collection.
Chie Sato creates high-drama curls and pastel afro wigs at Pam Hogg SS17

The Hair
“The inspiration behind the hair look was the book, Great Expectations and baby-doll style. The immaculate curls give an impactful sense of theatre”
Chie Sato, Artistic Director at label.m

The Collection
Inspired by the book Great Expectations, and the high impact glamour of Barbarella, Pam Hogg creates a bold and eccentric collection with pretty pastel hues and dramatic metallics. Models took to the catwalk with sharp silhouettes, contrasting textures and baby-doll colours, all set off with theatrical and elaborate hair.

Get the Look
Step 1: Using label.m Volume Mousse, prep dry hair using enough to ensure that the look will hold
Step 2: Section by section, use label.m Medium Advanced Pro-Curling Tong to create layers of perfect round curls and pin into place
Step 3: Backcomb lightly that the curls stay round and hold their shape
Step 4: Use label.m Hold and Gloss and label.m Hairspray to ensure the look is structured and firm, with shine

The Products
label.m Volume Mousse
label.m Hold and Gloss
label.m Hairspray

Hairstyling by label.m Session Team using label.m Professional Haircare.  Available at label.m Concept and essensuals salons globally, as well as online at

Follow all the latest backstage news for LFW at labelmusa.

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