Day 1 - New York Fashion Week SS18 Hellessy

Posted on 15 September 2017

September 8, 2017

Backstage at New York Fashion Week Hellessy SS18 runway headed by label.m Stylist Matthew Curtis and the label.m USA Session Team using the award-winning professional haircare range label.m USA.

The Collection

HELLESSY "is essentially Lauren Hutton on a trip through the Southwestern desert, celebrating the all-American glamour but also the American woman's free spirit and her love of travel. She's not afraid to go on a trip through the Southwestern desert. I spent some time in the Utah desert recently and that really inspired my choice of fabrics and silhouettes this season." -- Sylvie Willstein, Hellessy Designer

The Hair 
"The style reflects Hellessy's feel of being loose and effortless -- taking undone hair to a safari texture, like Joshua tree -- relaxed nature, blown by the wind element." -- Matthew Curtis, label.m Hair Lead
Get the Look

  1. Apply label.m Volume Mousse to prep the hair & blow-dry smooth using label.m Grooming Brush.
  2. Curl the hair starting mid-shaft through the ends to create super soft, effortless waves, using label.m Hairspray to set the style. 
  3. Mist hair with label.m Sea Salt Spray to maintain wavy dimension. 
  4. Finish with label.m Texturising Volume Spray, spraying through the ends to lock in the wispy, wind blown feel. 


label.m Volume Mousse

label.m Hairspray

label.m Sea Salt Spray

label.m Texturising Volume Spray
Session Kit 

label.m Grooming Brush

Hairstyling by label.m USA Session Team using label.m USA Professional Haircare
label.m Professional Haircare is available in all label.m, essensuals and label.m Concept salons worldwide and online at

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