Day 2 - London Collections: Men AW17 Daniel Fletcher

Posted on 08 January 2017

January 8, 2017

The Collection
For his second collection, Daniel Fletcher drew upon the social landscape of 2016 and that of the 70's, both of which were experiencing unrest and where young people were desperate to been seen as individuals. As we embark on a new year, Daniel’s aim was to spread a message of positivity through his clothes, and as a young designer, have his voice heard.
The Hair
Following on from Daniel’s vision, International Artistic Director - Daniele De Angelis and team created a style which hearkened back to the 70s - where hair wasn’t too polished or over-styled. Using the model’s natural hair texture, the team created an easy, soft feathered look.
Get the Look
Step 1: Apply label.m Volume Mousse and distribute throughout.

Step 2: Begin blow-drying using a combination of the label.m Styling Brush and label.m Small Round Hot Brush to achieve that flick or soft feathering along the fringe.

Step 3: Once finished use label.m Backwash Comb.

Step 4: Set with label.m Hairspray.

The Products:
label.m Volume Mousse
label.m Hairspray

The Kit:
label.m Backwash Comb

label.m Styling Brush

label.m Small Round Hot Brush

Hairstyling by label.m Session Team using label.m Professional Haircare.  Available at label.m Concept and essensuals salons globally, as well as online at

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