Day 2 - London Collections: Men SS17 Jermyn Street St. James

Posted on 11 June 2016

June 11, 2016

Philipp Haug creates a quintessentially British hair look at Jermyn Street Designers SS17

The Hair
“The hair for this show needed to represent a true British gentleman, so I created a clean and polished version of the model's own hair to embrace their individuality for a natural and refined look. The clothes in this collection are super expensive, so the hair needed to reflect this” Philipp Haug, label.m International Artistic Director

The Collection
Based on the best of Jermyn St and St James St, the collection showcases a key look from each of the designers' from this well known fashion district. Quintessentially British, the clothes represent a true British gentleman.

“Jermyn Street and St James’s is an iconic menswear hub that has modernised brilliantly. This fashion show is a celebration of traditional and more contemporary brands that serve every gentleman. I’ve selected key looks from each brand, showcasing everything from evening wear and power suits, to more luxury sportswear and summer classics. You can find everything you need in one street and everything you see on the catwalk, you can buy." Stylist, Grace Gilfeather, Fashion Editor GQ

Get the Look

Step 1: Prep the hair with label.m Volume Mousse and using your fingers, roughly dry the hair with a label.m Ceramic Tourmaline Dryer
Step 2: Using a label.m Grooming Brush, continue to dry the hair away from the face adding a light spritz of label.m Sea Salt Spray to add height and texture
Step 3: Finish the hair with a small amount of award-winning Deconstructor for added definition and hold

The Products

label.m Volume Mousse

label.m Sea Salt Spray Deconstructor

The Kit
label.m Grooming Brush

Credit Info: Hair styling by label.m Session Team using Professional Haircare.

Hairstyling by label.m Session Team using label.m Professional Haircare.  Available at label.m Concept and essensuals salons globally, as well as online at

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