Day 2 - London Collections: Men SS17 Hardy Aimes
Posted on 11 June 2016
June 11, 2016
Inspiration
The Modern Man - Hardy Aimes
Daniele De Angelis creates conventional, slicked back styles with a contemporary edge at Hardy Amies SS17
The Hair
“The look for this show is young and contemporary to maintain the well-known heritage of Savile Row, paired with sophisticated hair. For the longer haired models, we created a top slicked back look with gentle waves, while the short haired boys had a natural side parting with a clean finish” Danielle De Angelis – label.m International Artistic Director
The Collection
The Hardy Aimes SS17 collection presents traditional tailoring worn in a modern way. The back-bone of each look is rooted in tailoring, questioning and contrasting the formal Savile Row suit, through fresh, contemporary styling and fabrications which combine youthfulness and a mature masculinity – representative of the modern man.
“It’s about tradition and creativity. Heritage and modernity. A contemporary home for an innovative past” Darren Barrowcliff, Head of Design, Hardy Amies
Get the Look
Step 1: Prep the hair with label.m Volume Mousse and dry through with a label.m Ceramic Tourmaline Dryer using a label.m Medium Hot Brush – this will help to help smooth the hair, and boost density
Step 2: Once smooth, use a label.m Detangling Comb and work through some label.men Sculpting Pomade to add shine and create a slicked back effect
Step 3: Finish the look with label.m Hold & Gloss Spray for extra shine and added hold
The Products
label.m Volume Mousse
label.m Hold & Gloss Spray
The Kit
label.m Medium Hot Brush
label.m Detangling Comb
Credit Info: Hair styling by label.m Session Team using label.m Professional Haircare
Hairstyling by label.m Session Team using label.m Professional Haircare. Available at label.m Concept and essensuals salons globally, as well as online at www.labelmusa.com
Follow all the latest backstage news for LFW at labelmusa.
