Day 2 - London Collections: Men SS17 Hardy Aimes

Posted on 11 June 2016

June 11, 2016

The Modern Man - Hardy Aimes
Daniele De Angelis creates conventional, slicked back styles with a contemporary edge at Hardy Amies SS17

The Hair
“The look for this show is young and contemporary to maintain the well-known heritage of Savile Row, paired with sophisticated hair. For the longer haired models, we created a top slicked back look with gentle waves, while the short haired boys had a natural side parting with a clean finish” Danielle De Angelis – label.m International Artistic Director

The Collection
The Hardy Aimes SS17 collection presents traditional tailoring worn in a modern way. The back-bone of each look is rooted in tailoring, questioning and contrasting the formal Savile Row suit, through fresh, contemporary styling and fabrications which combine youthfulness and a mature masculinity – representative of the modern man.

“It’s about tradition and creativity. Heritage and modernity. A contemporary home for an innovative past” Darren Barrowcliff, Head of Design, Hardy Amies

Get the Look
Step 1: Prep the hair with label.m Volume Mousse and dry through with a label.m Ceramic Tourmaline Dryer using a label.m Medium Hot Brush – this will help to help smooth the hair, and boost density
Step 2: Once smooth, use a label.m Detangling Comb and work through some Sculpting Pomade to add shine and create a slicked back effect
Step 3: Finish the look with label.m Hold & Gloss Spray for extra shine and added hold

The Products

label.m Volume Mousse Sculpting Pomade

label.m Hold & Gloss Spray

The Kit
label.m Medium Hot Brush

label.m Detangling Comb

Credit Info: Hair styling by label.m Session Team using label.m Professional Haircare

Hairstyling by label.m Session Team using label.m Professional Haircare.  Available at label.m Concept and essensuals salons globally, as well as online at

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