Day 2- London Fashion Week AW17 House of Holland

Posted on 18 February 2017

Feburary 18, 2017


Rolls and Braids
The hair followed on from the western theme with the front of the hair in rolls, which then flowed into loose waves providing the elegant touch. On the sides hung two loose braids, which brought it back to the West.

The Hair
Cos Sakkas, label.m International Artistic Director led the label.m Session Team backstage at House of Holland AW17.

The Collection
House of Holland took inspiration from the designer’s own road trip across America. The show began with R&B music and fur (think Lil’ Kim) but moved quickly towards the western world with cowboy boots and hats (a la Dolly Parton).

The Products
label.m Volume Mousse
label.m Hairspray
label.m Therapy Oil Mist

The Tools
label.m Grooming Brush

Hairstyling by label.m Session team, using label.m Professional Haircare. Available at label.m Concept and Essensuals Salons globally, as well as online at

Follow all the latest backstage news for LFW at labelmusa.

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