Day 4 - London Fashion Week SS17 Ekaterina Kukhareva

Posted on 21 September 2016

September 21, 2016

Nereids and Ethereal Braids – Ekaterina Kukhareva 
Efi Davies creates mystical, whimsical hair inspired by Greek Mythology at Ekaterina Kukhareva SS17.

The Hair
“The brief for the hair was to create a whimsical and mysterious mermaid effect, but it was important for the reality not to be too literal. To keep the look modern and young, we decided to dramatically extend the length of the hair with Ekaterina’s fabric to add an edgier feel and used label.m products with plenty of texture to give a less sleek finish” Efi Davies, International Artistic Director, label.m

The Collection
Inspired by Nereids, beautiful young girls of the sea in Greek Mythology, Ekaterina Kukhareva has created a mysterious and unique presentation for her SS17 collection. The ready-to-wear pieces all feature intricate designs and patterns in a striking turquoise, baby pink and coral palette. To add a modern edge, the hair has been braided into three-strand braids with woollen fabric entwined into it, to create the illusion of coloured dreadlocks.
“The carefree, fun nature is represented in the light and airy fabrics used in my collection. Each piece is individual like Nereids, and the girls wearing them” Ekaterina Kukhareva, Designer

Get the Look
Step 1: Prep the hair with label.m Volume Mousse and with a label.m Tourmaline Hairdryer, blow dry the hair brushing away from the face with a label.m Grooming Brush
Step 2: Create the parting, separating a middle section from the crown to either side of the nape of the neck and work through label.m Texturising Volume Spray
Step 3: Braid a third of the hair into a reverse three-strand braid, incorporating thick fabric and extend by adding in further strands of fabric to elongate so that the braids fall two thirds of the way down the body
Step 4: Repeat for another two sections making sure each braid starts at the same level on the head, so that three even sized braids have been constructed
Step 5: Distress the braids using label.m Resurrection Style Dust and separate the hair line with the fingers
Step 6: Use hairspray to comb fly-aways towards the braids to neaten the front, and spray with label.m Hairspray using a net to flatten
Step 7: Interlace the three existing braids into one and finish with label.m Texturising Volume Spray
The Products
label.m Volume Mousse
label.m Hairspray
label.m Resurrection Style Dust
label.m Texturising Volume Spray

Hairstyling by label.m Session Team using label.m Professional Haircare.  Available at label.m Concept and essensuals salons globally, as well as online at

Follow all the latest backstage news for LFW at labelmusa.

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