Day 4 - London Fashion Week SS17 Tata Naka

Posted on 21 September 2016

September 21, 2016

Relaxed resort wear and 50’s inspired hair – Tata Naka
Efi Davies creates a 50’s look inspired by Jackie Onassis at Tata Naka SS17

The Hair
“Each girl in the presentation had such an individual look and it was important to work with all of the different textures of the girls’ hair. The look was inspired by the iconic Jackie Onassis at home, off the camera- a very effortless glamour”
Efi Davies, International Artistic Director, label.m

The Collection
The whole collection is centred around the beautiful and relaxed resort wear worn by Jackie O, off the camera. Youthful, elegant and with understated glamour, each individual look had a strong silhouette. With geometric prints and clean, warm colours, the collection breathed sunshine and the holiday lifestyle.
Get the Look
Step 1: Work label.m Volume Mousse through the hair and blast dry using a label.m Large Hot Brush
Step 2: Take a large section on either side of the head just above the ear, and twist round to the back of the head and pin in place
Step 3: Loosen a section at the back and overlap the fastening of the two twists so as to cover the hair pins
Step 4: Finish with label.m Hairspray
The Products
label.m Volume Mousse
label.m Hairspray

The Kit

label.m Large Hot Brush

Hairstyling by label.m Session Team using label.m Professional Haircare.  Available at label.m Concept and essensuals salons globally, as well as online at

Follow all the latest backstage news for LFW at labelmusa.

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