Day 4 - New York Fashion Week AW17 Memere

Posted on 14 February 2017

Feburary 12, 2017

International session stylist, Matthew Curtis creates delicate waves and playful, cheeky ponytails for Memere.

The Hair
The looks at Memere were ethereal and classically inspired by 19th century romanticism. The presentation was a beautiful combination of effortless, tousled curls and ribbon- accented ponytails that seem almost too perfect for this world.

The Collection
The Memere FW17 collection builds upon the beginning capsule collection for the brand, inspired by the Japanese concept of Wabi Sabi; the condition of coming to terms with traditional ideas of beauty and imperfections. This was the most prominent inspiration behind the new collection. Other periods of history, such as the romanticism of the early 19th century and the Industrial Revolution, were other sources of inspiration, and are seen in the use of romantic embroidery and delicate lace.

Sarah Julia LeBlanc, raised in an antique home on the river in Newbury, Massachusetts, has deeply influenced her appreciation for classic beauty, which colors her work with ethereal tones embodying the ideals of romanticism.

Get the Look
Romantic Ponytail
Step 1: Build texture by creating curls, with heated tongs, lightly adding label.m Hairspray to each curl for touchable hold.
Step 2: Tousle curls with fingers incorporating more label.m Texturising Volume Spray to add long- lasting volume.
Step 3: Loosely wrap a low ponytail with an elastic, adding ribbon for a delicate touch and finish with label.m Texturising Volume Spray.

Ethereal Waves
Step 1: Prep the hair with label.m Protein Spray and lightly curl in sections, using heated tongs.
Step 2: Incorporate label.m Texturising Volume Spray for added texture and long- lasting volume
Step 3: Use a small clip to gently pull back the front of the hair and secure on one side.
Step 4: Add a ribbon for a romantic finish and lightly layer with label.m Shine Mist

The Products
label.m Shine Mist
label.m Texturising Volume Spray
label.m Hairspray
label.m Protein Spray

Hairstyling by Matthew Curtis Hair team using label.m Professional Haircare. Available at label.m Concept and essensuals salons globally, as well as online at

Follow all the latest backstage news for NYFW at labelmusa.

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