Label.m USA Leads Star-Studded NYFW Show, Hellessy SS18

Posted on 22 September 2017

Road trips across the country have forever been an American staple – from families taking vacations to themes of movies, subjects of photographers and now and inspiration in the world of fashion. In the case of Sylvie Millstein for Hellessey SS18, she drew on the great outdoors that lie between the iconic cities – specifically the desert. Colors indicative of an abandoned desert sunset and the inclusion of denim in the mix, which ultimately screams “American.”
“The collection is essentially Lauren Hutton on a trip through the Southwestern desert, celebrating the all American glamour but also the American woman’s free spirit and her love of travel. She’s not afraid to go on a trip through the Southwestern desert. I spent some time in the Utah desert recently and that really inspired my choice of fabrics and silhouettes this season.” – Sylvie Millstein, Hellessy Designer
As this aesthetic translates to beauty Hair Lead Matthew Curtis said, “The style reflects Hellessy’s feel of being loose and effortless – taking undone hair to a safari texture, like Joshua Tree – a relaxed nature, blow by the wind element.” Drawing from the natural look of season’s past – the hair was carefree, simple and understated elegance. For tips on how to get the look, follow along below.
  1. Apply label.m Volume Mousse to prep hair and blow-dry with label.m Grooming Brush.
  2. Use label.m Hairspray and curl midshafts through ends to create super soft, effortless waves.
  3. Mist hair with label.m Sea Salt Spray to maintain wavy dimension
  4. Finish with label.m Texturising Volume Spray through the ends to lock in the wispy, wind-blown feel.
Stay tuned for more Fashion Week styles from label.m the official sponsor of London Fashion Week, where we'll see them next! For more tips and tricks be sure to stalk label.m on Bangstyle and see all their latest inspiration on Instagram @labelmusa!

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